As you may have noticed Scrapbookerry has been very quiet recently. We have been doing a lot of work at home these past few weeks, and we still have a lot of work to do. We have been in our house for nearly 8 years now and for the first time ever we don’t have children on the way, or tiny children in the house, or a wedding, or dogs moving in. So now is the time to actually get the jobs that we have always wanted to do done. The first job has been the kitchen, which is a huge job and is still in the process of being finished, after that a wall will be coming down downstairs, and another is being built and a new doorway is being knocked through. They are big jobs, but they will make the downstairs look amazing and it is the best way to get the most space out of our area. Especially with two boys who are getting bigger and bigger by the day and need more space every few minutes.
What has been done so far is amazing, what still has to be done is huge. I promise to share some photos when the kitchen is all finished. But the work and the children have been keeping me massively busy at home.
We have been making lots of memories, lots of photos have been taken and we have been having trips out every day, but time has run away with me.
Although one thing that the break has made me realise is that I have missed the business.
Really missed the business.
I started this business because I was passionate about keeping your memories alive, and sharing your photos, memorabilia and your memories with your future generations.
I will be totally honest and admit, somewhere along the way, I am not sure if it was happening for a while, or happened quickly, but somewhere I lost that passion. I lost the faith in what I do. I questioned what I was doing, and why I was doing it.
The thought of actually closing the doors even entered my head, mainly because I had lost the passion, secondly because the sales had become low.
I lost the enthusiasm, and that developed a ripple effect, people started talking about my hobby, not my business, I got told about jobs that were going nearby, all because I wasn’t acting like my business was my business. I lost the drive.
But having this break has shown me even more that I have the drive.
I have the passion.
I want people to understand Scrapbooking, Memory Keeping and Keepsakes.
I want people to truly understand the importance of Scrapbooking, Memory Keeping and Keepsakes. This isn’t just about making you photos and memorabilia pretty, this is about passing down the moments. Keeping them for yourself so you never forget that special moment, place or person, but also protecting your photos and memorabilia and passing them onto future generations.
We are a throw away society, sometimes this is good, sometimes it is really bad.
It really is a disaster for people not to pass on their memories, photos and keepsakes and I want to show people this, make them understand this and help people to scrapbook, memory keep, and make keepsakes.
While I have been in the depths of entertaining children and living in a building site I had a think, a very long serious think and after doubting my products, and I really have this year, I now believe I have been doubting the wrong thing. (Well I truly hope so anyway, I do believe the products are good products they are great albums, mini albums, journal jars, and keepsakes)
However the marketing for the business is not great. I am a one woman business and it isn’t possible to do it all. Some things have got to change.
I can do all the work, make all the albums, but unless I am seen on the internet and tell people about what I do no one knows I am here, no one will buy from me and no one will learn about scrapbooking and memory keeping.
So I have made some marketing decisions.
I will be keeping the website, I will be sorting out the SEO on the website, and really tweaking it to be the best it possibly can be.
I will be making some new ranges, I have a lot of ideas but I need to put some feelers out to see what you as the customer really want, and what you think is a good or bad idea. Keep looking out for the market research questions, as these will give you a clue to what is coming.
One thing I am going to be doing is not solely rely on Facebook and my website. I need to really develop the marketing of the business so I will be joining a selling site, something along the lines of Etsy or Crafty Magpie and I will be spreading my wings across social networking sites.
There will be lots going on behind the scenes and with two children things can happen slowly but I am in this for the duration and will be helping people to protect their memories and photos for as long as possible and I hope you will continue to join me.
Oh and if there is anything you really want to see in the business then now is the time to shout leave any ideas or suggestions below.